|Responsible contacts including direct dial and email|
|Deadline > delivery of the complete final product|
|Budget frame (if existent)|
|What is the (strategic) purpose of the project?|
|What is the communicative aim?|
|How is the offer, brand or service positioned at the moment?|
|Please describe the target group(s) (end users and mediators) the measure is aimed at.|
|What kind of new target groups are to be reached?|
|What is the current attitude of the target groups towards the respective offer, measure, goods and services, brand etc.?|
|Which specific alterations regarding the attitute of the target groups are to be reached with the measure?|
|What use is the measure for the target groups?|
|How can this benefit be justified?|
|What competition is there for our offer?|
|Desired consumer’s reaction? (primary, secondary or short and long term)|
- Are there positive examples for a similar project?
- Are useful digital data from an identical project available?
- Are additional measures regarding the same project possible? (e.g. PowerPoint presentations or active PDF’s?)
Many Thanks. Yours, UVA.